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Hello, I’m Melie. I’m the founder of sandals label ROCCAPINA. Here’s my story..
Two summers ago, I was once again on the hunt for a beautiful sparkly flat sandal. But no matter where I went, I couldn’t find my match. Either I didn’t like the design or they were poorly made. Expensive high end designer sandals were not in my budget so one day I thought, why not create a beautiful, elegant high quality sandal with a little sparkle — at a reasonable price.
It started with Italian classes in Tuscany. Followed by months of research, trying all avenues under the sun to find suitable producers in Italy. Countless emails and phone calls later, I travelled to Milan to meet with old world craftsmen, accessory producers in Veneto, sandal specialists in the Marche region. I even developed my own lasts in Italy.
Had anyone told me it would take me 3 years pulling it all together, I don’t think I would have ever started. So finally two months after my baby was born, ROCCAPINA had come to life too which means in 2017 I am now juggeling two babies, motherhood and the business. Eventually I was able to bring together all aspects of the concept, never compromising on quality or materials. ROCCAPINA is a true labor of love. The journey was always entertaining, very often challenging, always testing patience.
The result — a collection of summer sandals handmade in Italy’s famous shoe region Emilia-Romagna. ROCCAPINA embodies the lighthearted attitude and adventurous spirit of Australia, paired with the appreciation of traditional craftsmanship. ROCCAPINA celebrates subtle elegance at a very high quality, without the luxury price tag.
Reflecting life and travels between Europe and Australia, ROCCAPINA pairs classic shapes with finest fabrics and embellishments. We use supple calfskin and nappa from Italy, Swarovski crystals and rhinestones. Our Swarovski crystal elements are made in Italy. Every pair of ROCCAPINA sandals is made locally, manufactured and hand-embellished in Italy. Our jewelled sandals are created in limited volumes to ensure you wear a special piece.
Thanks for joining me on my sparkly journey! I wish you a happy summer.