New Season Must Haves

Add a Touch of Glamour with Swarovski Crystals

Swarovski seems to be the name on every jewelry lover’s lips, but what is it about these specific crystals that make them so desirable?

Swarovski was founded in 1895 in Austria and has since grown to be one of the world’s most trusted and well-known sources of gorgeous crystal products. The sparkling companies’ portfolio spans across accessories, jewelry, home décor, or ornaments.

The company itself further explains: “Swarovski jewelry truly boosts creative self expression. From timeless daywear to the bold, glamorous and fashionable jewelry and evening bags, Swarovski launches new collections on a quarterly basis, offering something for every need and taste.”

Did you know that Swarovski is one of the world’s largest crystal suppliers to jewelry manufacturers as well as to both the lighting and fashion industry?

A sparkly journey begins

It perhaps comes as no surprise that Founder Daniel Swarovski was the son of a glass cutter. He  followed in his father’s footsteps to apply those similar methods to cutting the world’s finest crystals.

Image: Swarovski HQ Australia

It was as early as 1895 that Daniel Swarovski had a desire to create “a diamond for everyone”. His vision soon became a reality, as the talented entrepreneur invented an electric machine with the ability to cut more accurately than other machines had ever allowed.

In the brand’s headquarters, new cuts, sizes, and shades of Swarovski crystals are created everyday. The company likes to  push the boundaries of crystals as we know them. Creation techniques include everything from beading and pavé, to prong settings and bezel (just to name a few!). These all are used to enhance the crystal’s natural sparkle and “create exquisite refinement”.

Each design begins as an idea, before it is sketched onto a piece of paper and slowly brought to life. What begins as a two-dimensional drawing is soon assembled into a tangible, three-dimensional masterpiece that consumers instantly fall in love with.

With endless ideas and inspiration comes a myriad of exciting collections, and Swarovski is certainly never short of new designs! The latest collection, Urban Romance, features “effortless elegance with a city-wide twist; inspired by Paris, L.A, and the urban environments which inspire the creativity in us all.”

The feminine Spring / Summer campaign is full of sweet blooms, French-chic bicycles, and of course, plenty of Swarovski sparkle! From bracelets, rings, and earrings, to necklaces, watches, and everything else in-between – it just doesn’t get any better than the glamorous world of Swarovski crystals.

* [All images sourced from, Swarovski HQ Images – ROCCAPINA]

About our Contributor

BIO: Melanie is the Founder + Editor of and is a contributing writer for Pardon Me I’m Sparkly. Based in Sydney, Australia, she also loves writing about all things creative — especially beautiful fashion (like Roccapina’s embellished flat sandals!). There’s nothing quite like Swarovski jewelled sandals to make your summer sparkle – Shop online soon


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